Featured Project

Casetta Postcard, Signage & Social

The Brief: Casetta Kitchen & Counter, arguably the greatest sandwich shop in Wisconsin, found themselves in need of some social posts & signage announcing the re-opening of in-restaurant dining. When searching for an agency partner to do the work, they recognized the face of a certain copywriter who frequented their establishment—yours truly—and reached out. Since that fateful moment, we’ve crafted social media posts, signage, and even revamped their catering offering in exchange for more of their delectable sandwiches. No, really, we got paid in sandwiches. And it was worth every bite.

The Work: Casetta asked for a few Instagram posts and stories to announce their grand re-opening. They also needed sidewalk signage that communicated their new dine-in and take-out options. As the project was essentially non-billable, I was given an hour to write a few headlines for the social posts and tighten up (and add a bit of voicing to) the exterior signage. A year later, Casetta reached back out for some messaging and design help with their catering postcard. As the creative lead working with a freelance designer on the project, I directed the design, re-framed their two catering options, and sprinkled some tasteful copy on top.

The Result: A few fun-loving posts, clear signage, and a mouthwatering postcard that catered to their target’s palette.

Sandwich Winner, 2020-2022