Featured Project

EDGE Brand Identity & Website

The Brief: As a new company in a rapidly expanding category, JC Powder needed to establish themselves as a modern, yet trustworthy, alternative to their competitors. One capable of handling both commercial and residential powder coating and fabrication jobs. They had the equipment and expertise necessary to do so, but none of the branding & marketing—they only had a Facebook page & a few collateral pieces to their name. So, we built them a brand from the ground up.

The Work: As the Creative Lead and sole Copywriter for this client, I led all creative efforts—from brand naming and positioning to eventually bringing their new identity to life through a multi-page website and rolling it out to the public.

The Result: A bold powder coating & fabrication brand capable of forging a bright new future. The website even happened to win a 2022 Gold American Advertising Award. But, more importantly, our client loved the work and business is booming.

Gold ADDY Award Winner: B-to-C Website