Featured Project

Grande Recruitment Brochures

The Brief: In Italian, Grande translates to “great,” which is definitely the word I would use to describe the cheeses they produce. It’s also one of the words they used to describe the career opportunities at their company. But, with three very different career paths, they needed a few more words to attract the right candidates. So, they asked for a series of recruitment brochures that they could use at career fairs, school tours, etc.

The Work: One, “general” careers brochure that outlined the different opportunities at Grande, and three additional brochures that expanded upon each of those paths: internships, production, and corporate. To do so, I interviewed Grande staff, collaborated with a designer, and filled each brochure with copy that spoke to the aspirations of each audience.

The Result: A collection of brochures that expresses Grande’s unique culture, outlines the benefits of each path, and paints a clear picture of what a day-in-the-life at Grande is like. More than that, though, this project provided the foundation for how Grande communicated their career opportunities moving forward.