Featured Project

Lean Focus Client Testimonial Video

The Brief: Produce a series of professional client testimonial videos that Lean Focus—a business transformation partner—can feature on their website and various other mediums. Here’s the catch; budget is limited and we’re in the height of the COVID 19 pandemic, so it needs to be done remotely. Nothing we can’t handle.

The Work: Began with identifying what production options were feasible based on the various restrictions. We determined that mailing an “Interview Kit” to the various CEOs (and their assistants) was the only way to achieve the professional-level quality required. So, in addition to structuring the interview and writing the questions, we gathered the necessary equipment, created the various guides, and sent the kit on its merry way. Once the footage from the shoot was uploaded, though, we faced the numerous downsides of not having a production assistant on site—from the substance and delivery of the answers to the quality of the footage. But, after some true editing magic, we were able salvage a client testimonial video we could be proud of. In addition to my copywriting responsibilities, I sourced nearly all of the stock video and audio, selected the takes, and pieced together the interview with an editor to make sense of the limited footage we had. It was a rollercoaster, but the kind that you don’t pee your pants on, and maybe even buy the pictures they sell you as you walk out.

The Result: A genuine, professional client testimonial video that communicated the various reasons Lean Focus is the right partner for a Lean Transformation. (Due to scheduling conflicts, the other two videos are on hold).