Featured Project

Pop-Dot Activation Campaign(s)

The Brief: The year was 2020. The month: May. Pop-Dot was in serious need of some new business. So, like any good marketing agency, they decided to create a digital marketing campaign. One that connected to the unique, and sometimes dire situation that business owners found themselves in.
Fast forward 18 months, Pop-Dot was in a much better place, but was wanting another little boost to their bottom line. So, they leveraged their partnership with a local business organization—the Madison Chamber of Commerce—and got a few digital ad placements in their weekly newsletter.

The Work: For the digital marketing campaign, I needed to craft a message that connected with the very urgent and very real need for companies to quickly shift their marketing efforts, their branding, sometimes even their entire business models. As the campaign was based on LinkedIn, we applied the established messaging strategy to two social posts, as well as a landing page.

For the Madison Chamber graphics, the request was simple: create banner ads that get the audience excited to learn about—and hopefully work with—Pop-Dot.

The Result: Activation campaigns that truly thrived; Pop-Dot wound up acquiring 2 new clients from efforts that cost less than $5000 to produce.