Featured Project

Prairie Estates Genetics Brand Identity & Website

The Brief: In 2019, Prairie Estates Genetics came to Pop-Dot seeking a branding and marketing refresh. While they were pleased with the visual identity of their brand, they felt that they lacked a clear way to not only communicate what they offer, but the value of it as well.

The Work: Once the brand strategy of “Next-Generation” was established, it was up to me to craft the messaging strategy. While I was the lead Copywriter on the project, I collaborated closely with my team to zero in on the exact words and elements that made up the brand’s new messaging strategy. Once those were established, I blew out the rest of the messaging, created the brand’s tagline, and applied the new messaging to the company’s current website.

The Result: A brand messaging strategy that connected to dairy farmers’ seated desire for better, and provided Prairie Estates Genetics a new, logical, and exciting way to talk about their brand.