Featured Project

Sybian Sex Expo

The Brief: Sybian, the brand that invented the side-saddle sex machine, was beginning to re-vamp their branding & marketing efforts. Part of this effort was an industry-specific trade show in New York called the ‘Sex Expo’. They wanted to remind fellow sex-positive people of the machine that helped revolutionize the pleasure products industry—the Sybian—and generate some momentum for their brand moving into the new year.

The Work: While a few notable ideas (a “Show Us Your O-Face” photo booth) wound up on the cutting table due to budgetary reasons, the staples remained: retractable banners, branded backdrops, print ads in the trade show booklet, and a few other experiential items. My design partner and I collaborated to create an end-to-end trade show experience that enticed attendees to the Sybian booth, and encouraged them to engage with the brand.

The Result: A satisfying trade show experience for attendees and hosts alike.