Featured Project

Volt AV Brand Identity, Website & Social

The Brief: Volt AV came to Pop-Dot with a clear vision: become the go-to provider of audio and visual solutions for Wisconsin and beyond. What they lacked, though, was distinct brand messaging, clearly defined target audiences, and the content to move those audiences. So, we sat down with the founder, got schooled on low-voltage AV solutions, and got to work.

The Work: In addition to the brand messaging work, client wanted us to give their existing single-page site a visual and verbal refresh, create a consistent case study format, and produce a few LinkedIn posts to attract new clients. As the Creative Lead and sole Copywriter for this client, I was charged with leading every aspect of this project, from messaging strategy to site re-launch. That entailed defining the target audiences, establishing the brand messaging, creating a consistent case study format, wireframing and writing all of the copy on the website, crafting LinkedIn posts, and helping direct the overall look of the deliverables, to name a few.

The Result: An established & experienced AV provider that leverages the latest technology to enhance environments and inspire those interacting with them. They’re also the AV provider whose website won a Silver American Advertising Award in 2022.

Silver ADDY Award Winner: B-to-B Website