Featured Project 03

Sybian Pornhub Campaign

The Brief: While their comprehensive rebrand was still in the early stages, Sybian wanted to see what a digital campaign could do to boost their bottom line. So, like a randy teenager discovering the internet for the first time, we turned to Pornhub.

The Work: Consisted of creating two rotating banner ads that appeared on Sybian-related videos. Initially, client asked that we link the banner ads to their existing product page, but after experiencing that journey, we quickly realized that it would fall short. So, after creating two *particularly* contextual banner ads, my design partner and I got to work on a landing page that connected with the creative as well as the target’s state of mind.

The Result: A campaign that has been seen more than 125 million times in just two years, and led to more than $6.5 million in sales. Now that’s sexy.